Analyzing The Impact of (AI) Artificial Intelligence on Social Media Platform

Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. It enables machines to learn from experience, adapt to new inputs, and perform tasks that mimic human capabilities. With this ability, it has significantly impacted our way of life by automating tasks that were once burdensome for humans.

Futhermore, it is also extensively utilized on social media platforms to analyze content, automatically remove disturbing materials, implement algorithms, and more.

Social Media Platform - Facebook

Facebook, a social media platform launched on February 4, 2004, quickly became a hit in the market. With Facebook, relationship building is facilitated through its in-built communication tools, allowing users to share posts and stories to update people they care about, among other features.

A student shares her experience on Facebookas she was an early user of the platform:

“During the early years of Facebook, there were not as many limitations as there are today. Disturbing content and comments were more prevalent, and the reaction tools were not as advanced as they are today. While I appreciate the updates that have made the Facebook community safer, I've noticed an increase in limitations and restrictions. This reduces my ability to share posts, react voluminously to posts, and so on. Multiple actions can now lead to my account being locked or restricted from performing any actions.”

Impact of AI on Facebook

The impact of AI on Facebook has been significant and continues to evolve. Here are some general aspects of AI's impact on Facebook:

• Content Moderation: Facebook employs AI algorithms to analyze and moderate content on its platform. This includes identifying and removing content that violates community standards, such as hate speech, graphic violence, and other inappropriate materials. AI assists Facebook in handling the vast amount of content shared by users. In some cases, content may require further review, and the AI sends it to a human review team for a closer look. Over time, the technology improves by learning from thousands of human decisions.
  
  
• Personalized Content: AI algorithms play a crucial role in shaping users' news feeds by analyzing their preferences, behaviors, and interactions. This allows Facebook to deliver more personalized content, increasing engagement and the time users spend on the platform.
  
  
• Advertising Targeting: Facebook utilizes AI to target advertisements more effectively. The platform analyzes user data to understand interests, demographics, and behaviors, allowing advertisers to reach specific audiences.
  
  
• Chatbots and Messenger: AI-powered chatbots are employed on Facebook Messenger for customer service, providing instant responses to user inquiries. This automation improves the efficiency of communication between businesses and customers on the platform.
  
  
• Image Recognition: Facebook employs AI for image recognition to automatically tag people in photos and identify objects.
  
  
• Augmented Reality (AR): Facebook has been working on AR technologies, and AI plays a crucial role in enhancing AR experiences on the platform. This includes features like filters and effects in Facebook Camera.

The policies implemented on Facebook are said to change over time to keep up with changes in social norms. As a result, the content review process on Facebook is constantly evolving, and the features and services provided are also being ensured to be up to date.

Laskowski, N., & Tucci, L. (2023, November 13). artificial intelligence (AI). Enterprise AI. https://www.techtarget.com/searchenterpriseai/definition/AI-Artificial-Intelligence

Artificial Intelligence (AI) Trends for the 2020s. (n.d.). [Video]. https://www.sas.com/en_ph/insights/analytics/what-is-artificial-intelligence.html

How does Facebook use artificial intelligence to moderate content? | Facebook Help Center. (n.d.). https://www.facebook.com/help/1584908458516247

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